• Search Engine Optimization

    Making your business "findable" on the web is an important aspect of good web design. Niby Design Group can help your business develop and implement a successful search engine optimization game plan. Our goal is to put you in front of your client and on top of the list in search engines.

    The idea behind Search Engine Optimization or SEO is to tailor your web site content to improve your chances of a higher page ranking in search engines. Optimization is a strategy of organizing your site in a certain way to increase your "findability". The ultimate objective is for your site to be found based on a series of keywords entered by a user.

  • Organic SEO Campaign

    Organic results appear under the title "Search Results". Nearly 80% of all search result clicks are on organic results. Internet users trust organic results over pay per click results.

    We can help develop your site to improve your chances of being found by search engines. Organic Search Campaigns yield long term results that pay off long after the initial investment. These campaigns can be slow to get started, but the benefit to your site can be enormous.

  • Pay Per Click Campaign

    Pay per click (PPC) or adword campaigns are the opposite of organic results. They can be easy to set up but expensive to maintain over long periods of time. Pay per click ads show up under the Sponsored Links heading on most search engines. The wonderful thing about a pay per click campaign is you can see results right away. The major downside of PPC is as soon as your ad word account runs out of money those visitors stop coming to your site.

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    The Big Three

    Well really one... Go ogle, but you already knew that

    Google holds the lions share of search engine use. Around 77% of all searches are done through Google.

    Yahoo and Bing (formerly MSN) account for about 20% of all searches and they are split almost down the middle

    So to get the most bang for your buck you need to focus on Google search results. But don't disregard the other players in the game.

    Our Plan of Attack

      We like to attack SEO campaigns from two fronts. We get your site out quickly by running a PPC campaign while we massage your site to optimize organic search results. Once we have a strong indication of what keywords are producing results we develop content that maximizes keyword exposure.

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