Investing in Good Design can seem like a trivial prospect in today’s economic climate. In reality Good Design investment is more critical today than any other.  IBM legend Thomas Watson, Jr. took the company from $892 million in revenues in 1956 to over $8.3 billion by the time he retired in 1971 by following the mantra Good Design Is Good Business.

Companies invest in Good Design because it helps them appear trustworthy, identifiable, and profitable. Consumers are wary of businesses that appear unprofessional.

For a more modern perspective you don’t have to look any farther than Apple. Apple has invested heavily in good design and that investment has led to record profits and stock prices in 2010. People trust Apple, when you choose an Apple product you expect a high level of design and superior quality. Good Design is Good Business.

But why?

You don’t have to go far to figure it out. Take quick drive down a commercial street and pay attention to all the advertising trying to get your attention. We are inundated with ads 24/7 these days. Now try to find a sign or storefront that appeals to you. If you knew nothing about the shop, would you go inside the store because of the design of the sign? I do it all the time. Good Design is Good Business because it helps build a relationship with your potential customers. Companies invest in Good Design because it helps them appear trustworthy, identifiable, and profitable. Consumers are wary of businesses that appear unprofessional.

Good Design can set you apart from the competition. The world is full of bad advertising. One way to set yourself apart form your competition is to look better than them. Investing in Good Design can help you stand out and lead to more customers.

Overall using Good Design sets your business up for success in the long term. Your company will appear professional and worthy of your customers business.