Lucky Luckett Fishing
Terry needed a red hot small brochure he could pass out at work and give to clients. Our solution was a one of a kind fishing guide brochure that captures the essence of what a fishing trip with Lucky Luckett Fishing is all about.
Design Brief
Terry wanted a small postcard size brochure he could hand out to his co-workers and easily display across the Portland metro area. I knew the front of the brochure had to incorporate some real eye-catching imagery and get people excited about fishing. I also wanted to illustrate what it is like to fish in Oregon. Terry has a great eye for photography and he sent me some high quality images of his trips out of Tillamook.
The Solution
Usually I’ll send the client a few concepts to look over. I knew doing any additional concepts would be a waste of Terry’s money. I have been working with Lucky Luckett Guide Service for over a year now and we have a strong designer/client relationship. I knew Terry would love it. The scales used on the front of the card scream out for you to pick it up. I wanted the back of the card to invoke an emotional response and a strong call to action. I used a great image Terry sent over with boats docked and the mountains in the background. That image makes me want to book a trip today.
Responses
Nick & Bryan, thanks so much for the brochure. Its awesome.